VCARB F1 Livery Reveal

During Super Bowl 2024 in Las Vegas, Visa, Cash App, and Red Bull launched their first Formula One team with an unforgettable reveal. The unveiling of the F1 car and team livery was designed for maximum impact. As a suspenseful countdown built anticipation, team leaders Yuki Tsunoda and Daniel Ricciardo released branded webbing straps, lifting a massive drapery and glass enclosure to reveal the car beneath.

The space was transformed with oversized inflatable spheres and arches, enhancing the dramatic reveal. The night concluded with an exclusive performance by Kendrick Lamar.