P&G Fumble Frenzy

This interactive experience was created for P&G at the NFL Experience during Super Bowl week. This larger than life Hungry Hungry Hippos inspired game allowed fans to play as a P&G brand such as: Old Spice, Head & Shoulders, Tide, Pampers, Gillette, and Olay. The person who collected the most footballs in one-minute had a chance to win an Amazon gift card and tickets to Superbowl LIV. This experience included a jumbotron, sports announcers, and cheerleaders. There was also a sample hub where fans could scan product QR codes and receive samples.