Liquid I.V. Water Tower

Liquid I.V.’s brand refresh made a splash at Neon Carnival with the debut of the Liquid I.V. Water Tower. This double-decker structure featured a sampling bar on the ground level and a full LED screen wrap on the second floor, serving as a glowing hydration beacon reminding festival-goers to stay refreshed.

The Water Tower traveled to three major festivals—Gov Ball, Bonnaroo, and Lollapalooza—where it was fully re-skinned in vibrant blues and teals, showcasing their summer brand campaign message: TEAR. POUR. LIVE MORE.