Liquid I.V. Bodega

Liquid I.V. launched its “Glitch-to-Good Energy” pop-up bodega in New York City during Fashion Week to debut its new Energy Multiplier Sugar-Free line and challenge traditional energy drinks. Designed like a glitchy corner store with flickering lights and products such as Almost Dead Batteries, Chock Full o’ Caffeine coffee, and Crash Out Crunch cereal, the space represented the burnout of conventional energy products. Guests entered the Glitch Grocer, where a bodega man invited them through a fridge portal into a clean, energized space symbolizing “good energy.” Inside the Good Energy Grocer, guests discovered Liquid I.V. Sugar-Free Energy alongside products that reflected its benefits like Super Social Stamina, Radiant Mood, and Mega Physical Energy. Visitors sampled products, entered a hidden storage room that doubled as a Crash Confessional and surveillance-style photo moment, and used the ATM Energy Bank, which dispensed packs of Liquid I.V. The activation also featured Jeff Staple collaboration merch, with influencers like Amaya Papaya, Seth Phillips (dudewithsign), and Law Roach helping amplify the launch and its “ditch the glitch” message.