Harlem Ever After

As promotion for the new Prime Video series, Harlem, the Harlem Parish was transformed into  a VIP premiere party, screening and three day consumer “pop-in” event. To celebrate the show’s theme of sisterhood and love for the neighborhood, the event partnered with local female-owned businesses and designed out special photo-op vignettes inspired by their products and the show. Local Harlem artists created murals inspired by the show for dynamic photo ops guests could print as takeaways. The event programming on VIP and consumer days included a live DJ, speciality cocktails, paint & pour, yoga/fitness classes, & a fashion show by Harlem’s Fashion Row and designer Kimberly Goldson.