E3 2018
Bethesda

This year was Bethesda’s largest presence at E3 yet. With 3 major game titles launching the booth needed to emulate each game theme while also keeping the booth as one cohesive space.

Fallout 76 was the premier game of the show. To celebrate its announcement, Purepartner worked with MyCoToo and recreated the world inside the Vault. “Vault Dwellers” interacted with fans and gave them simulation tests just like in the game. This full immersive experience included Fallout themed giveaways, a photo opportunity, and a vintage Fallout branded penny machine.

Rage 2 was themed around a post-apocalyptic carnival. Fans could test their Rage on a custom high striker and enjoy ice cream from a themed-out weapons truck.  A photo opportunity, theater presentation, and live game play was also part of the experience.

The Elder Scrolls area was designed around the world of Tamriel. Gaming stations were themed out in the vegetation and architecture found in the game.

Event Photography: Jamie Padget